A Women's Funding Network Initiative

Cognitive Bias Infographic

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When planning your business and thinking about the risks you want to take, your brain might take shortcuts that you aren’t fully aware of! These shortcuts are called “cognitive bias,” which means that you can make a mistake because your brain has certain ways of thinking about things that reflect your preferences and beliefs. Understanding and moving past cognitive bias- and the assumptions we make about people based on their gender, race, class or ability- is an important part of business planning and being a feminist leader. This infographic shows the different kind of bias we may bring to our business.

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